Party and Event Retailing
This is usually a form of franchising where the retailer invites
people from the locality to a common location. The event or the party will be a mix of socializing and retailing, usually themed around the products on offer.
Most commonly, the retailer will be a franchisee to a wider organisation.
Products
Although party and event selling can involve a variety of goods, it is very common that cosmetics,
small household goods, clothing and sex-aids are sold.
Low Cost
Party selling is common throughout the world and can be a low cost way of retailing for both the franchisor and franchisee.
Samples
Often the franchisor will supply samples and a small selection of goods to the franchisee so that their potential customers at the event can try the products out.
Recruitment
These parties can also be used to recruit new franchisees.
Clothing and Accessory Store | Department Store | Distance Retailing | Door-to-Door Retailing | Chains | Party Retailing | Single Independent Non-Franchised Store | Street Market | Supermarket | Van Retailing | Warehouse Club
History | Marketing | The Supply Chain | Types of Retail Outlet
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