Producer
Producers are the makers of goods that are retailed. They may be factories or farms.
Role in the Supply Chain
Large retailers will often procure goods directly from producers. Small
retailers are more likely to procure goods from wholesalers (who buy from producers or even other
wholesalers). There are some small retailers, however, who will purchase goods directly from small producers such as local farmers.
Sometimes the producer is the retailer. They may have started as the producer and decided to sell their own goods or may even have started as
retailers and decided to produce some or all of their goods.
Consumer | Customer | Importer | Packaging Supplier | Producer | Retailer | Shipper | Wholesaler
History | Marketing | The Supply Chain | Types of Retail Outlet
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