Customer
The customer (or shopper) is the person who purchases finished goods in order to use
them or pass them to a consumer . They can be children or adults of any age.
Customer Habits
Customers tend to purchase staple goods on a regular basis. These staple goods are those that are used very often and generally comprise of food items. Staple goods vary from culture to culture and according to climate and availability. Some common staple goods are milk, bread and rice. In industrial and developed societies most goods are purchased. In other societies, although many goods are still purchased, other goods may be produced at home or through a collective arrangement locally.
Non-staple goods may also be purchased on an occasional basis. Such goods may include luxury items or gifts.
The frequency with which customers use retail outlets can vary according to the society they are in, their personal circumstances and their distance from the retail outlet. The products that they buy can depend on
consumer tastes, product quality/reputation and the price of goods. Where there is a choice of retail outlets selling similar goods, customers will usually make efforts to visit all or most of them in order to get the best deal.
Payment
Generally, goods are exchanged for cash, although some societies may barter and swap goods without money being involved or may use other goods as payment, supplemented with cash as necessary.
Consumer | Customer | Importer | Packaging Supplier | Producer | Retailer | Shipper | Wholesaler
History | Marketing | The Supply Chain | Types of Retail Outlet
All Pages on this Website are copyright Arkay Cost Reduction Ltd 2005