Consumer
The consumer is the user of goods and is at the end of the retail supply chain.
Consumer v Customer
For those on the operational side of the retail trade, the consumer and customer will be synonymous.
Those concerned with retail
marketing, however, will be aware that the customer will often purchase for more than one consumer. For instance, it would be very common for a housewife to purchase goods for her immediate family and some other family members and friends.
Consumer Requirements
Consumers can be any age and goods that are consumed can vary from basic foodstuffs to luxury goods. As the supply chain is geared to the requirements of the consumer, a great deal of attention is paid by the retail trade to these requirements, whether they be lifestyles, habits, and tastes.
Consumer | Customer | Importer | Packaging Supplier | Producer | Retailer | Shipper | Wholesaler
History | Marketing | The Supply Chain | Types of Retail Outlet
All Pages on this Website are copyright Arkay Cost Reduction Ltd 2005