Price Deals
Deal-Making as a Marketing Tool
Making deals with customers, such as two for the price of one, for example, is an age-old method of retailing. Whereas deal-making has traditionally been a two-way affair between an individual customer and the retailer - and often still is in small retailers - it has in recent times been used as a marketing tool by the larger chains.
Technology
As technology has advanced, it has been possible for some retail outlets to offer complicated price deals based on various factors such as the amount of goods purchased, or what combination of goods have been purchased. This is possible because the computer system is able to calculate the permutations that arise.
The cash register is, in effect, a terminal to the main computer system and provides its
operator and the
customer information on the cost of the goods that are being purchased.
An example of a price deal is where a store offers money off if a customer buys two packs of a given product. When the first pack’s information is entered into the terminal, the system will calculate the full price. When the second pack is entered it will automatically subtract the discount.
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