Single Product
The window display is designed to attract potential customers into the store and to promote the
retailer and/or it products. A
retailer could achieve these aims by featuring just one product in its window display(s).
Impact
By featuring one product, the retailer will be creating an overwhelming message extolling the virtues of the product and elevating its importance to the highest possible level.
Why?
This approach is often used where:
- the store has exclusive sales rights to the product
- the product is known to be in very high demand and the store has plenty in stock
- the store is running a promotion on the product
- the window display area has limited space
Community Theme | Corporate Theme | Large Product Range | Product Group | Single Product
Display Fixtures | Point of Sale | Window Display
Décor | News Management | Price Deals | Staff Presentation | Merchandising
History | Marketing | The Supply Chain | Types of Retail Outlet
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