Product Group
The window display is designed to attract potential customers into the store and to promote the
retailer and/or it products. A
retailer could achieve these aims by featuring a group of like products in its window display(s).
Rotation of Product Groups
This kind of window display is often used by stores that sell a wide range of goods such as department stores. A common approach is for a product group to be featured in the window display in order to remind customers that the store sells the given range of products. Such a display may last for a few weeks and be accompanied by other promotional activity. Then another group of products will be displayed and promoted.
By rotating window displays around the calendar, over time customers are given an impression of the choice of products available. The product groups that are displayed are commonly timed to coincide with wider events and seasons. For example, beachwear just before summer and toys and games just before Christmas.
Community Theme | Corporate Theme | Large Product Range | Product Group | Single Product
Display Fixtures | Point of Sale | Window Display
Décor | News Management | Price Deals | Staff Presentation | Merchandising
History | Marketing | The Supply Chain | Types of Retail Outlet
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