Large Product Range
The window display is designed to attract potential customers into the store and to promote the
retailer and/or its products. A
retailer could achieve these aims by featuring a large range of products in its window display(s).
Variety and Availability
Although uncommon, this method of window display not only symbolises the variety of goods available but also, in many cases, shows the goods that are available for purchase. This may be particularly true of smaller shops, where the window display is an important sales area as well as a display area. A
customer may point to a product in the window display that they wish to buy.
Freshness
For retailers selling fresh foods, a window display
featuring a large range of products can also attract customers and denote freshness. For instance, a large range of fresh fruit and vegetables may show a wide range of
colors and look vibrant. This vibrancy can translate to freshness in the eyes of a passing shopper.
Discount Stores
A wide range of goods in the window display may also be appropriate for those shops that sell discounted goods and end-of-line goods. Such a display may symbolise cheapness and low prices.
Community Theme | Corporate Theme | Large Product Range | Product Group | Single Product
Display Fixtures | Point of Sale | Window Display
Décor | News Management | Price Deals | Staff Presentation | Merchandising
History | Marketing | The Supply Chain | Types of Retail Outlet
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