Corporate Theme
The window display is designed to attract potential customers into the store and to promote the
retailer and/or its products. A
retailer could achieve these aims by featuring a corporate theme in its window display(s).
Why?
Such a theme may be to reinforce a wider campaign. Rather than be specific to any product, it may highlight certain attributes of the company, such as high quality, good value, good customer service, or perhaps areas such as hygiene or ethical credentials.
Community Theme | Corporate Theme | Large Product Range | Product Group | Single Product
Display Fixtures | Point of Sale | Window Display
Décor | News Management | Price Deals | Staff Presentation | Merchandising
History | Marketing | The Supply Chain | Types of Retail Outlet
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