Community Theme
A window display may not be directly connected to any commercial attribute of the retailer, but may be a promotion of a charitable event or a community cause or event.
Why?
Such promotions may have a commercial benefit to the company through improved customer and staff goodwill. Some retailers may, in fact, promote such causes for purely benevolent reasons.
Community Theme | Corporate Theme | Large Product Range | Product Group | Single Product
Display Fixtures | Point of Sale | Window Display
Décor | News Management | Price Deals | Staff Presentation | Merchandising
History | Marketing | The Supply Chain | Types of Retail Outlet
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