Eye-Catching Displays

The way that goods are arranged in a store can make a significant difference to sales. Products that are appealing to the eye will attract customers. Dull or shoddy displays will be ignored by many customers.

Research

There has been a great deal of research into customers’ preferences when shopping in a self-service store. It is known that when displays are full, sales tend to be higher. This is especially true of fresh foods, and particularly fruit and vegetables. It is also known that products arranged in neat rows, with all labels facing the same way can represent cleanliness and superior quality in the minds of many customers. Products with a higher profit margin would benefit from such a well-ordered display. Goods that are jumbled in a large container, or display bin, would tend to signify a bargain. Fast selling or reduced-to-clear goods may be appropriate for this kind of display.

Lighting

Lighting plays a very important part in store displays. The general lighting used will reflect the type of store. A food store would usually have very bright lights that will be as close to natural light as possible. Dull lighting may give the impression of lack of hygiene. Lights that are too biased away from natural light may change certain colors. For instance, blue tinted strip lights may make fresh red meat appear to be bad. The same aspects are considered for any lighting on the display fixture itself. These lights may be strategically placed to highlight certain aspects of products and could be used to create a particular mood.

Lighting in fashion boutiques may include multiple colors in order to bring added glamour to the shop and its products. In a high-class furnishings store, lighting may be softer and light intensity, and even color, may vary across different parts of the sales floor.

Product Display | Legal Requirements | Considering Security | Placement of Goods | Support Material

Display Fixtures | Point of Sale | Window Display

Décor | News Management | Price Deals | Staff Presentation | Merchandising

History | Marketing | The Supply Chain | Types of Retail Outlet

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