Point of Sale Support Material

When displaying goods in a store, appropriate support material will be required in order to inform the customer about the products and to satisfy legal requirements.

POS Media

Point of Sale (POS) support material can also be used to re-enforce a product’s qualities and may include extra information on shelf labelling, posters and moving images. There may even be an offering of samples of the product, either through free self-service or dispensed by a sales person.

Product Linkage

Point of sale can also be used to link the sales of one product to another product. For instance: buy product a and get product b free (reference: Price Deals)

Product Display | Legal Requirements | Considering Security | Placement of Goods | Support Material

Display Fixtures | Point of Sale | Window Display

Décor | News Management | Price Deals | Staff Presentation | Merchandising

History | Marketing | The Supply Chain | Types of Retail Outlet

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