Merchandising
The way that products are displayed – or “merchandised” - can have a significant affect on retail sales. For example, sales of fruit and vegetables tend to increase when displays are full and bold.
In self-service stores, staple products tend to be merchandised strategically so that
customers looking for these items are required to walk past higher profit items such as luxury goods. This can often result in higher sales and higher profits.
Merchandising consists of the following elements:
- Correct strategic placement in the store
- Eye-catching and appealing display
- Appropriate point of sale support media (e.g. labels, signs)
- Legal requirements satisfied
Décor | News Management | Price Deals | Staff Presentation | Merchandising
History | Marketing | The Supply Chain | Types of Retail Outlet
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