Display Fixtures
Many styles of display fixture may be used, ranging from a simple desk or shelf to very complicated designs. Fixtures may be purpose-built or purchased as standard units. Some may have integral lighting and temperature control.
The type of fixture to be used will depend on the products that are to be sold from the unit, the type of store and the available budget.
In recent times there has been a shift away from heavy built-in fixtures towards flexible fixtures that can be moved and adapted with minimal effort. This allows retailers to change merchandising layout or refit their shops more efficiently.
Display Fixtures | Point of Sale | Window Display
Décor | News Management | Price Deals | Staff Presentation | Merchandising
History | Marketing | The Supply Chain | Types of Retail Outlet
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